Many companies use POP, or Point-of-Purchase, displays to highlight a particular item they want to sell or or to reel in impulse buyers. POP displays have eye-catching art and a unique design, and can be featured anywhere in a store. Given their diversity, it can be hard to pin an exact price on how much one will cost. However, once you know the factors that can affect their price, you can better plan on getting some for your store.
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How Much Does a POP Display Cost?
While a variety of factors influence the cost of a POP display, there are ways to estimate your final price tag. For simpler or smaller POP displays, the price could be within a two-figure range. On the other hand, larger, more detailed displays could be priced within the hundreds or thousands. Cost will also be affected by whether you choose a custom or stock display.
Quantity
The amount you pay for your POP displays depends on how many you want. A company marketing food products may require hundreds of POP displays for every grocery store in which their products are sold. However, a company buying POP displays for their own stores may require only a handful.
Materials (or the durability required for the display)
The more expensive the material used to make the display, the more expensive the overall product will cost. Temporary displays made of corrugated material are the cheapest option when looking into POP displays. Permanent or long-term displays are made from stronger materials, such as plastic or metal. This option is more expensive, as the printing process is different, and the structure has to be made to stand the test of time.
Size of Each Display
The size of your POP display will also determine how much it costs. A small, corrugated display meant for a counter is easier to manufacture compared to a floor display. The larger the display, the more materials necessary, and as has already been determined, materials affect cost. Larger displays will also require more labor to complete, as they may have more working parts within the design that need to be measured and constructed.
Turnaround
How quickly the order needs to be fulfilled will also affect the price. Rush orders require more labor and may involve higher material prices. On the other hand, if an order is placed with enough time that the manufacturer does not have to work overtime or rush ship materials, the cost may be more reasonable. POP display producers should have a policy regarding their turnaround so that you can find a company that will work well with your demand needs.
When designing your POP display, you need to keep in mind a few factors. Knowing the quantity, materials, size, and turnaround of your order are vital to making sure you have exactly the design you want in the timeline you need it. If you are ordering on a budget, this is especially necessary so that the producer you are working with is able to provide you with an appropriate display and quote. With the right preparation and design, you will end up with a display that pays off every penny.