WHY WE UPDATED A LEGENDARY PHILLY AD CAMPAIGN TO KICK OFF OUR NEW #COLLABORATORSWANTED BANNER SERIES
If you’re passing by the Northern Liberties offices of Color Reflections in Philly, you’ll notice an intriguing message hanging from the building’s corner this month:
Students of Philly’s long history of underdog status will get the reference: In the 1970s, at the height of one of the city’s darker periods of malaise, “Philadelphia isn’t as bad as Philadelphians say it is” launched citywide as an ad campaign in an effort to pick the city up off its knees. It didn’t work, but the campaign is still remembered to this day.
Which is why we saw fit to kick off the company’s new #COLLABORATORSWANTED banner series with an update of the statement. See, we’ve been here since the ‘80s, and there’s always been a creative community here. But the differences we’re seeing today in terms of how the creative folks are driving the life of the city made us feel like an update was in order.
You could say we’ve got skin in the game. For decades now, Color Reflections has been helping creatives across a wide variety of fields — from architecture and design to museums to non-profits to advertising and retail — get their messages across to people via outdoor messaging, trade shows, and many, many other ways. If you can think of it, we can print it.
The current banner is on view new and will be followed in the coming months by the #COLLABORATORSWANTED series, which will highlight different creative people around the city of Philadelphia — on both the side of the building, as well as through original social media content and the occasional event.
Are you a creative in Philly who's doing something outside the box? Reach out to us, won't you? We're actively looking to spotlight folks just like you.
Over the past 50 years, Color Reflections has continued to grow and revolutionize the large-format visuals market. We are proudly positioned in 6 major U.S. cities.