What Are Environmental Graphics?
Environmental graphics enhance the space and experience of those around them and are not limited to any form. These super graphics can be murals, floor graphics and three dimensional displays. Environmental graphics utilize color, texture and other visual and sensory components to engage customers, visitors and attendees and create an immersive and dynamic environment. For example, a video game company may want to recreate a scene from the game at a trade show or expo. Museum exhibits can be designed to create illusions, tactile and other sensory experiences. Movie sets use environmental graphics to give the performers something to engage with besides a green screen.