How to Design a Pandemic-Friendly Trade Show Booth Like every other in-person event in the world, trade shows came to a screeching halt in the spring of 2020. Businesses have adapted: some experimented with virtual trade shows to connect with new customers and show off new products, while others have forgone trade shows entirely since

Inclusive Design for Your Building Try to imagine navigating your way through your workspace, whether it be an office tower, a retail store, or a museum with limited vision. Do you think you would know with confidence where stairs begin, where the exits are, which room is which, or what elevator button goes to what

How to Plan Hybrid Events Hybrid events are shaping up to be a defining trend as we slowly welcome back in-person events. Nearly 80% of organizations plan to host a hybrid event by the end of 2021, and 70% of event planners see going hybrid as the future of event hosting. What is a hybrid

WHAT ARE PROPS IN RETAIL? (PLUS EXAMPLES!) If you stop and think, what is it that motivates a customer to close the sale on a product? It is a combination of many marketing ingredients. Color, visual graphics that pop, messages appealing to a customer’s need are all part of a successful recipe that makes a product

6 STUNNING WINDOW GRAPHICS IDEAS THAT TURN HEADS Want to liven up your store without spending a fortune? A window graphic could be just what your store needs to bring in more business. However, choosing the right material, images, and design can be a challenge with so many options available to you. Learning about your

WHAT ARE THE TYPES OF POP DISPLAYS? (PLUS 4 EXAMPLES!) With so many consumers using online shopping to make purchases today, brick and mortar stores need all the help they can get to catch their customers’ attention and encourage them to buy their products. Point-of-purchase (POP) displays, like a POP display shelf, are a great

HOW DO YOU PROMOTE A PRODUCT IN A STORE? How you promote a product in your retail store can make or break its overall success. There are various techniques that strategic business owners use for product promotion. The following guide can help you promote products more effectively, potentially ensuring that you sell more units and