Visual Marketing Strategies for Sports Teams and Brands Building a successful team, league, or event requires solid visual marketing as a foundation. Developing a brand presence and emotionally connecting with fans through visually engaging graphics is as important for the sports world as it is for any other business.Whether you’re a major league team, a

Sales-Boosting Holiday Retail Graphics Can you believe it’s that time of year already? 2021 might be winding down, but the holiday season is just getting started. It’s a great opportunity for retailers to end another unusual year on a high note: as much as 80% of in-store spending happens during the holiday season! Many people

Placemaking: Make Your Space a Destination Through Design From street fronts to back alleys to underutilized parking spaces, many businesses have access to outdoor space that can add value and attract customers. A barren lot can become a business opportunity for breweries, restaurants, cafes, and retailers by adding a temporary patio and design elements that

How to Design a Pandemic-Friendly Trade Show Booth Like every other in-person event in the world, trade shows came to a screeching halt in the spring of 2020. Businesses have adapted: some experimented with virtual trade shows to connect with new customers and show off new products, while others have forgone trade shows entirely since

Inclusive Design for Your Building Try to imagine navigating your way through your workspace, whether it be an office tower, a retail store, or a museum with limited vision. Do you think you would know with confidence where stairs begin, where the exits are, which room is which, or what elevator button goes to what

How to Plan Hybrid Events Hybrid events are shaping up to be a defining trend as we slowly welcome back in-person events. Nearly 80% of organizations plan to host a hybrid event by the end of 2021, and 70% of event planners see going hybrid as the future of event hosting. What is a hybrid

WHAT ARE PROPS IN RETAIL? (PLUS EXAMPLES!) If you stop and think, what is it that motivates a customer to close the sale on a product? It is a combination of many marketing ingredients. Color, visual graphics that pop, messages appealing to a customer’s need are all part of a successful recipe that makes a product