Proper File Format
Packages need to be small enough to be transferred online with the ability to have lossless resolution when scaled from inches to feet. In order to create an art file that is small enough to upload, but can still scale, the art cannot be rasterized. Packaging the design files correctly will reduce the need for the printing team to ask for revisions to the art package supplied. Below are best practices for large format printers.
While it may be tempting to send a PDF, resist. Native design files are best to be sent to the printer so they can tweak the design as needed based on their specific printers. File types vary by program. Here are some commonly preferred formats by design program:
- Adobe Photoshop: .psd, .psb, .eps, .tif
- Adobe Illustrator: .ai, .eps
- Adobe InDesign: .ind, .eps
- Quark Express: .qxd, .qxp
Include, Don’t Embed Links
Design software keeps links to the files that are used for the graphics and font in folders while a designer is working on the file. There is an option to embed the links, which is used to reduce the file size; however, for printers, you will want to include the links–and the folders that the project is linking to. This way the printer has everything they need to open, scale and adjust the art as needed to work with the equipment that they have.
Outline Fonts
Because the file needs to be scaled up in size, the printer will need a copy of the fonts you are using. When preparing your file to send to the printer, you’ll need to address the fonts in the file by either including a copy of the font with the printing package or to outline the fonts.
Best practice would be to outline the font, or change the fonts into vector images, so that they can be scaled up or down without losing resolution. Once a font is outlined, it cannot be edited as text, so be sure to complete this step as part of the preflight and not before the copy is approved.
Common fonts like Arial, Times New Roman or Georgia are available for free and can be used without issues. However, if you paid for the font you’re using, double check the licensing on the font to ensure it can be used commercially with the license type you’ve purchased and always create font outlines so there are no delays due to license issues.