HOW MUCH DOES A POP DISPLAY COST? Many companies use POP, or Point-of-Purchase, displays to highlight a particular item they want to sell or or to reel in impulse buyers. POP displays have eye-catching art and a unique design, and can be featured anywhere in a store. Given their diversity, it can be hard to

12 MOST EFFECTIVE TYPES OF DISPLAYS IN RETAIL You may believe that products sell themselves, but in reality clever merchandising makes the difference between them leaving your door and sitting on the shelf. There are many types of visual merchandising displays that are appropriate for different spaces and types of products. From special shelving to

WHY ARE WINDOW DISPLAYS IMPORTANT IN RETAIL? With online shopping becoming people’s preference, stores are working to up their game to attract customers through their doors. Their starting line to garnering attention is in the window display. This is where a store can make their first impression on passersby and entice them to look past

WHAT’S THE DIFFERENCE BETWEEN A WINDOW CLING VS. WINDOW DECAL? Do you have a new product you want to advertise this week? Or perhaps your business won an award you want to display for the next few years? Window clings and decals can catch the eye of passing customers and convey them key information, but

ARE POINT OF PURCHASE DISPLAYS EFFECTIVE? Gaining brand loyal customers is a hard sell even with a proven, successful marketing plan. However, if you can encourage customers to stay in your store just a little longer, they might just pick up an extra item or two for checkout. One of the most effective and affordable

10 CONFERENCE BRANDING MATERIALS FOR EVENTS [IDEAS CHECKLIST] When planning for a conference, it’s essential to find a way to make a real statement with your attendees. After all, you want them to remember you long after they have left the venue. How can you make your conference stand out from others? With the right

8 EVENT BOOTH DESIGN TIPS FOR THE WOW FACTOR Events and trade shows are excellent opportunities to get your brand, services, and products in front of the eyes of prospective customers. But with so many other booths, how do you get the attention of attendees? The most successful trade show booths tend to have a